2008 Gold Awards for Fundraising Excellence: And the Winners Are …

CARE President and CEO Helene D. Gayle also expresses her gratitude in a thank-you note within the newsletter.

According to the entry form, the newsletter had “a response rate of nearly 13 percent and an ROI of $41.50 for our highest-value donors.”

From Paul Bobnak: “[Gayle’s] letter is … quite effective in that it points out that [donations will be doubled]; the newsletter strongly reinforces the impulse to renew. Gift amounts are reasonable considering their impact; good personal stories in the newsletter.”
— Melissa Busch