2008 Gold Awards for Fundraising Excellence: And the Winners Are …

But the competition was just as fierce. Once again, our judges hunkered down in the conference room at our office here in Philadelphia and pored over 35 entries (vetted down from nearly 80) in seven categories: Direct-Mail Acquisition (50,000 or more mailed, and fewer than 50,000 mailed); Direct-Mail Renewal (50,000 or more mailed, and fewer than 50,000 mailed); Direct-Mail Special Appeal; E-philanthropy (for campaigns centered around e-mail and Web, with no direct-mail components); and Multichannel (for campaigns that combine any number of strategies, including direct mail).