2008 Gold Awards for Fundraising Excellence: And the Winners Are …

The organization’s 2007 Thanksgiving Donor Acquisition package — a no-frills, kraft-colored mini gift card with a personal note — aims to connect with donors and make it clear that many of the people who are struggling to feed themselves live right in their own communities. An excerpt from the note reads, “The hungry are young, innocent children who go to bed with empty stomachs because their parents, even though they’re working, can’t afford to put food on the table.”