2008 Gold Awards for Fundraising Excellence: And the Winners Are …

Numbers

Number of Recipients: 39,999
Total Income Generated: $38,551
Average Gift: $58.23
Total Out-of-Pocket Costs: $19,934 (after fulfillment)
Response Rate: 1.66 percent
Cost to Raise a Dollar: $0.517 (after fulfillment)

It’s not often that a direct-mail piece tells its whole story before the recipient even opens the envelope. This winning package’s outer is chock-full.