2008 Gold Awards for Fundraising Excellence: And the Winners Are …

Each judge graded each entry on a scale of 1 to 5 in each of four criteria: results, revenue, copy and creative. Winning submissions were those with the highest number of total points, and Package of the Year was the direct-mail package with the highest overall points. Grand Control of the Year was chosen from North American Publishing Co.’s Who’s Mailing What! Archive by Paul Bobnak, one of our judges and the WMW! director.