2008 Gold Awards for Fundraising Excellence: And the Winners Are …

This was a breakthrough campaign. Total revenue raised was 51 percent higher than what was collected in fiscal year 2007, according to the entry form.

From Abny Santicola: “Excellent, creative copy throughout all of the e-mails that mixes compelling visuals, photos, teasers and personal stories to engage recipients.”
— Melissa Busch