2008 Gold Awards for Fundraising Excellence: And the Winners Are …

For potential donors, this nonemotional, freemium-free approach is refreshing and earns this package Grand Control of the Year.
— Paul Bobnak

Multichannel (TIE)

Parent Project Muscular Dystrophy
2007 Year-End Appeal
Submitted by Big Duck

Numbers

Number of Recipients: 14,089 e-mail; 1,184 mail
Total Income Generated: $389,006
Average Gift: $499.37
Total Out-of-Pocket Costs: $31,523.97
Response Rate: 1.18 percent mail; 4.35 percent e-mail
Cost to Raise a Dollar: $0.08