2008 Gold Awards for Fundraising Excellence: And the Winners Are …

The Parent Project Muscular Dystrophy 2007 Year-End Appeal is the perfect marriage of direct mail and e-mail.

The organization created a five-part e-mail message series with a matching-gift campaign to complement its direct-mail campaign. The first e-mail, sent prior to the mailing and just before Thanksgiving, was a thank-you from PPMD’s executive director, encouraging people to share a list of what they were thankful for on the organization’s online message board.