2008 Gold Awards for Fundraising Excellence: And the Winners Are …

By Melissa Busch and Margaret Battistelli

Numbers

Number of Recipients: 17,360
Total Income Generated: $858,018
Average Gift: $1,308
Total Out-of-Pocket Costs: $53,393
Response Rate: 3.78 percent
Cost to Raise a Dollar: $0.06

When it came to Concordia University, Nebraska’s “On a Mission” campaign, seeing was believing. The campaign aimed to raise $60 million to increase the university’s endowment and annual operations fund, and for a capital project, which included the construction of a Health, Human Performance and Athletic Center.