2008 Gold Awards for Fundraising Excellence: And the Winners Are …

DVDs showing the college’s current gym facilities were sent to donors to compel them to donate to the capital campaign, and it was prefaced by an e-mail to help pique recipient interest.

A follow-up mailing and recorded voice-message broadcast reminded donors of the campaign and reinforced the ask.

“The multichannel, multitouch approach achieved all the goals set and brought in a record amount of revenue, over $858,000,” according to the entry form. “This is a 72 percent increase over the goal, and approximately a 186 percent increase over the previous highest grossing appeal.”