2009 eNonprofit Benchmarks Study of Leading Nonprofit Organizations Shows that More People are Giving But the Average Gift Size Has Decreased

Washington, D.C., May 14, 2009 — The 2009 eNonprofit Benchmarks Study released May 14th found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%.

Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.