2009 eNonprofit Benchmarks Study of Leading Nonprofit Organizations Shows that More People are Giving But the Average Gift Size Has Decreased

Some key findings of the 2009 study include:

* Online fundraising was up by 26%.
* Email fundraising and advocacy response rates held steady this year, compared to declines in previous years.
* The average online gift size was $71, down $15 from the previous year. This decline was most pronounced in the fourth quarter of 2008.
* Email lists continue to grow, though more slowly every year: growth was at 17 percent in 2008, down from 19 percent in 2007 and 21 percent in 2006.