2009 eNonprofit Benchmarks Study of Leading Nonprofit Organizations Shows that More People are Giving But the Average Gift Size Has Decreased

The 2009 eNonprofit Benchmarks Study analyzes data from 2008 and evaluates the changing landscape of nonprofit email programs, fundraising and advocacy. The data came from 32 major nonprofits working on environmental, legal/civil rights, health and international aid issues.

The study is the first of its kind to define industry-wide metrics for emails sent to sub-segments of a nonprofit organization's email list, as determined by past online actions or donations, geographical location, or interest in a particular issue. The study also breaks out data by sector, including for the first time an analysis of local and state-based groups' online performance.