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The point of the awards program is to encourage nonprofits to effectively use taglines — what Schwartz says is a high-impact, low-cost marketing tactic often overlooked or under-emphasized by nonprofits.
According to Getting Attention, a 2008 survey showed that seven in 10 nonprofits rated their tagline as poor or didn’t use one at all.
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- Companies:
- Common Cause
- People Magazine
- People:
- Nancy Schwartz
- Nets Short
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