2009 Nonprofit Tagline Winners Announced

Education: A Mind is a Terrible Thing to Waste® — UNCF - The United Negro College Fund
A 38-year-old tagline that's still strong. A classic.

Environment & Animals: Because the earth needs a good lawyer — Earthjustice
Uses the framework of what we all know — that a lawyer protects rights — to position its role and impact in the environmental movement, with a touch of humor. "If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection," Schwartz says.