2011 Gold Awards for FundRaising Excellence Winners Announced
From more than 125 stunning efforts, Russ Reid on behalf of World Vision takes top honors
In the introduction to the announcement of the winners, Gold Award Judge Dane Grams wrote, "The work we saw was phenomenal. You impressed us with brilliant creative (a paper airplane, pet-personalized ornaments). You wowed us with bold risks that paid off (mailing a single sock in an acquisition package — really? Really!). You inspired us with new and innovative multichannel approaches (think "Ghostbusters" and the New York Public Library). You moved us with nothing more than a plain envelope and the simplicity of a powerful story. You made us chuckle, you made our brows furrow and you even made us cry. But it was the results — the results were what was so impressive.
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