2011's Most Useful Marketing Lessons
Use your colleagues’ insights to shape your 2011 
marketing agenda.
— Susan Dunning, gift planning associate, Bates College Office of Gift Planning
Practice damage control
"People tell one or two friends or colleagues about good experiences but tell everyone about bad experiences. If you are faced with handling someone's bad experience, do everything you can to make her story end with 'but you know, they treated me well.'"
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