2011's Most Useful Marketing Lessons

"Have a marketing plan, and refer to it frequently. It's so easy to get distracted by the day-to-day (week-to-week, month-to-month) tasks. But the result is that you end up with nothing but a lot of projects you've checked off your list. What you don't get is any real, cohesive advancement in communicating your mission or engaging your 
target audiences."