2011's Most Useful Marketing Lessons
Use your colleagues’ insights to shape your 2011 
marketing agenda.
— Sheri Booms Holm, communications director, West Central Initiative
Branding goes bust without leadership support
"Branding doesn't work unless it comes from the top down. If you don't have buy-in at the top, you'll never get it at the bottom."
— Brandon Dameshek, development associate, Youth Advocate Programs Inc.
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