2011's Most Useful Marketing Lessons
Use your colleagues’ insights to shape your 2011 
marketing agenda.
— Betty Skov, marketing communications consultant
Trust your gut
"No matter what I read about not mailing out an annual report, it proved to be successful for our organization! I think you have to trust 'gut instincts' and/or your experiences as to what works for you."
— Charlene Ervin, executive director, Hoopeston Area Healthcare Foundation
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