2011's Most Useful Marketing Lessons
Use your colleagues’ insights to shape your 2011 
marketing agenda.
Test, test, test
"Before launching every campaign, put yourself in the shoes of a donor and try giving a donation using a variety of platforms and payment methods. Given the complexity of the tools today, and the speed with which we invariably put things together, errors do get made, and you want to be the one to find them, not the donor!"
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