2011's Most Useful Marketing Lessons
Use your colleagues’ insights to shape your 2011 
marketing agenda.
— Kathleen Sandusky, communications specialist, Casey House
Keep content brief, accessible
"Brevity! I always struggle with this, and avoiding use of jargon. I keep a note on my desk to remind me that only 37 percent of Americans are familiar with the term 'planned giving.'
"People don't care about statistics and appeals and campaigns — they just want to make a difference and be connected to something that matters. Make sure your language connects with them!"
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