2012 to Bring New Features and Mobile Access to The Raiser’s Edge

The Raiser’s Edge (v7.92), generally available in March, 2012, will help nonprofits:

• Find their best donors with The Giving Score - The Giving Score, available for US-based organizations, applies smart analytics to a nonprofit’s database by segmenting constituents into four unique groups. This segmentation allows organizations to focus cultivation and solicitation efforts on those who are more likely and capable to give - ultimately helping raise more money. The Raiser’s Edge Search module is needed to take advantage of this new feature.
• Engage supporters with easy-to-use marketing tools - The new Query Lists feature available for constituent, individual, or organizational queries, includes duplicate suppression and allows users to easily make batch or singular edits of a query from within The Raiser’s Edge based on giving history and constituent codes.
• Keep their data clean and accurate with improved duplicate management - Users can now employ a sophisticated duplicate prevention algorithm based on first name, middle initial, last name, suffix, address, email, and phone. Changes have also been made to the search screen enabling users to search on email and phone.
• Make daily processes faster and simpler with new tools - The process for tracking event attendees has been streamlined, users can now easily discover where queries are being used, and folders are available to help users manage their exports.
• “Managing queries and exports will be so much easier when we are able to see where queries are being used,” said Nora Isaac, The ALS Association Greater Philadelphia Chapter’s information technology director. “We will now be able to clean up our query list easily as part of monthly maintenance with the new feature. We’re excited about that!”

In the first half of the year, users will have access to The Raiser’s Edge mobile application for smartphones and tablets, which will help fundraisers stay in touch with their constituents by accessing detailed information when they’re on-the-go. The application will allow users to access important constituent and giving information and manage actions directly from their mobile devices.