2012 DMFA Acquisition Package of the Year: Covenant House Paint Can

By Joe Boland

[Editor's note: Last month, the Direct Marketing Fundraisers Association (DMFA) held its annual Package of the Year Awards luncheon to honor the winning packages. Through the end of the year, FundRaising Success will highlight some of the winners here in Today in Fundraising.]

Right from the onset, Convenant House established a goal to acquire true mission donors. To do that, Father Bruce Ritter, founder of the nonprofit dedicated to serving and protecting homeless children, made it a point of emphasis to talk about people, no programs, in all fundraising appeals with the goal to engage prospects through love stories. The idea was to let prospects see, feel and hear the child in need.