2012 DMFA Acquisition Package of the Year: Covenant House Paint Can

By Joe Boland

It became the control acquisition package shortly thereafter, and this year, after being revived in 2011, it was honored as the 2012 DMFA Acquisition Package of the Year.

The outer is just a plain manilla 6-inch-by-9-inch envelope with the Covenant House logo and return address information and a small window. Inside is the book premium, "Sometimes God Has a Kid's Face," by Sister Mary Rose McGeady; a lift note; a reply device with a call-out to the book and a copy of the "Prayer of st. Francis of Assisi"; and the four-page paint can letter, which begins:

"She came to our front door on a Tuesday morning, dressed in dirty rags, holding a little aluminum paint can in her arms.