2012 DMFA Midlevel Renewal Package of the Year: ASPCA Memo Mailing

[Editor's note: In September, the Direct Marketing Fundraisers Association (DMFA) held its annual Package of the Year Awards luncheon to honor the winning packages. Through the end of the year, FundRaising Success will highlight some of the winners here in Today in Fundraising.]

There's no better way to keep donors in the fold than by making them feel like a real, integral part of your organization. That's exactly the approach the ASPCA takes with its midlevel renewal package, and in 2012, the package was such a hit that it took home the DMFA's Midlevel Renewal Package of the Year award.