2012 DMFA Midlevel Renewal Package of the Year: ASPCA Memo Mailing

The ASPCA defines a midlevel donor as anyone who donates $500 a year, either as a one-time gift or the cumulative yearly giving sum. For those donors, the organization that's mission is to provide effective means for the prevention of cruelty to animals throughout the U.S. strives to send cost-efficient, mass personalization content. So with its renewal appeal, it sends an "insider" memo mailing.