2012 DMFA Renewal Package of the Year: amfAR December ’11 Appeal

That's the situation amfAR, the Foundation for AIDS Research found itself in.

"When we do our job, we kind of shoot ourselves in the foot fundraising-wise," says Valerie Vierengel, manager of individual giving at amfAR. "AIDS/HIV is no longer the death sentence it once was, so it makes the case for support kind of hard — it's no longer an enemy in the same sense."