Campaign of the Year: Ronald McDonald House Charities
Preemie Baby Hat Appeal
Ronald McDonald House Charities
Submitted by: TrueSense Marketing
The numbers:
- Recipients: 5,314
- Response rate: 5 percent
- Total cost: $10,067
- Income generated: $41,503
- Average gift: $156.61
- Cost to raise a dollar: $0.24
The front of this white, plain-as-can-be No. 10 envelope doesn’t look like anything special — until you notice the word “Fragile” scrawled across the front, just to the side of the address window, “hand-printed” and underlined in blue.
- Companies:
- TrueSense Marketing
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Multichannel (Less Than $10 Million): African Wildlife Foundation
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Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
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