Campaign of the Year: Ronald McDonald House Charities

Holding it in your hand, you realize there’s something in the envelope aside from paper; it’s tactile. But whatever that something is, it’s soft and squishy. And it certainly doesn’t feel fragile.

You definitely want to open it. And knowing it’s from Ronald McDonald House, you know it’s an ask and you know it’s an opportunity to help sick kids. But what’s inside, and what’s so fragile about it?