Campaign of the Year: Ronald McDonald House Charities
The letter is simple and beautiful, telling the story of preemies Zack and Emmie and how their mother couldn’t bear the thought of leaving her precious, precarious newborns at the hospital while she drove home every day to get some rest at night, and how Ronald McDonald House Charities intervened and gave the haggard mom a safe and clean place to stay while the babies struggled for their little lives. It also includes photos of the Zack and Emmie in their incubators.
- Companies:
- TrueSense Marketing
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And the Winners Are ...
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
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