Campaign of the Year: Ronald McDonald House Charities

The letter takes all of about three minutes to read, but there’s no doubt the reader goes back to that tiny hat often while reading it.

The last thing you see is a little footprint at the end of the letter, in the P.S. It just seems sweet until you actually read the P.S. and the line of italicized type at the very bottom of the page: “Emmie’s footprint at birth (actual size).” Wow.