Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
And there was. The contents were as unassuming as the outer, but the letter was outstanding:
“I knew I had to break the news to our mothers that we might have to close their home — but the words just weren’t coming to me.
“It was a warm fall night outside, but I suddenly felt a chill.
“We had done all we could to keep the doors open …”
- Companies:
- City Harvest
- Craver, Mathews, Smith & Co.
Related Content
And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
Comments
