Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes

The letter from Executive Director Christopher Bell continues, explaining the dire straights in which the organization had found itself — it was so bad that Bell had to explain to a number of women in need that one of the organization’s homes had to be closed.

The letter also relies on a deadline and a specific amount needed — $150,000 by Oct. 15 to avoid closing another home — to up the urgency factor.