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Tribute Candle Appeal
United States Holocaust Memorial Museum
Submitted by ABD Direct
The numbers
- Number of recipients: 89,246
- Response rate: 6.89 percent
- Total cost: $62,378
- Income generated: $252,256
- Average gift: $41.02
- Cost to raise a dollar: $0.25
Just by virtue of its predominantly black, No. 10 outer, this package stands out in the mail. Adding to the allure is a photo cutout of a lit candle and the message: “Candle Enclosed — Your immediate attention requested.”
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