Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum

But the envelope, while feeling bulky, certainly doesn’t feel like there’s a candle inside. Your first reaction most likely is, “They say it’s a candle, but it’s probably a picture of a candle … let’s see.”

And all of a sudden, you’re inside, where you actually find a thin, white candle — like you would put on a birthday cake. It’s attached to the top right corner of the letter with tape and sits within the ridges of a piece of corrugated cardboard the length of the envelope — protecting the candle while also adding that mystery feel to the package.