Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum

The letter is simple and moving. But it’s the promise it makes that is most captivating: Return the candle with a note of appreciation (form provided), and it will be melted down with the tens of thousands of others just like it that also were sent to supporters of the United States Holocaust Memorial Museum to create a single candle, a unique tribute to be presented to the Holocaust survivors who volunteer at the museum. (Oh, and by the way, would you also consider sending a donation, as well?)