E-mail ($10 Million and Up): Canine Companions for Independence

This 2012 campaign stands on its own for meeting and exceeding its fundraising and other goals, but it gets extra points for seeding the monthly giving concept with supporters, making them more receptive to converting when they received the separate, dedicated 2013 message series describing the need and benefit of monthly giving in more detail. Monthly giving is the holy grail of fundraising, so we have to applaud campaigns that help pave the way for success in that area.