E-mail (Less Than $10 Million): NARAL Pro-Choice America

Of course, Rush Limbaugh fans and NARAL detractors might not have found the message as amusing, but this campaign wasn’t going to them, right?

Aside from being remarkably cohesive, this series of e-mails took the unlikely position of highlighting perhaps one of NARAL’s most vocal and recognized foes. In the throes of the 2012 election cycle, the radio host referred to NARAL and Planned Parenthood as “death squads.”