E-mail (Less Than $10 Million): NARAL Pro-Choice America
NARAL and CCAH were all over it and harnessed the anti-Limbaugh sentiment among its supporters by launching an e-mail campaign inviting them to make a donation to NARAL in Limbaugh’s name and challenging them to “make Rush Limbaugh the biggest fundraiser for pro-choice victories in November.”
In the e-mails, NARAL President Nancy Keenan also promised to send Limbaugh a thank-you card with the donor’s name on it.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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