Telefundraising: Democratic National Committee

The message behind this telemarketing script was simple but effective: “There’s hard work in the months ahead, but an early renewal gift will help us hit the ground running to elect Democrats up and down the ticket.”

CCAH also segmented the donors by previous giving — the best callers got the best leads — and monitored calls at least weekly, adapting the messaging to fit the changing needs of the fast-moving political landscape.