2013 Grand Control of the Year: Union of Concerned Scientists

Teaser copy and photos can be a powerful one-two punch in nonprofit direct mail. This combo works well for the current member acquisition effort by the Union of Concerned Scientists. It's been mailed for more than three years, one of more than 1,500 Grand Control mailings tracked by Who's Mailing What! and this year's selection as Grand Control of the Year. The team behind the package is Mal Warwick Associates, where it was designed internally; the copywriter was Barry Cox.