2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
An urgent appeal from Medicine Sans Frontiéres/Doctors Without Borders in response to Typhoon Haiyan triggered an 8.8 percent response rate and average gift of $102. The three-piece format — letter/reply, red double window outer envelope and return envelope — was in the mail within five days — a simple format and a winning strategy for OMP Direct.
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