2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
Eidolon elevated the overall performance of a standard International Rescue Committee newsletter appeal, nearly doubling the response rate, raising 50 percent more revenue than the prior year’s newsletter, and driving the average gift to $54. The “Emergency Update Newsletter Appeal” included a 16-page Special Emergency Response report with stories from the field of IRC in action and the ongoing crisis in Syria.
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