2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
The spcaLA special holiday appeal enabled pet lovers to make a gift in honor or memory of a special pet, including a tribute card. Newport Creative’s approach resulted in a 9.5 percent response and nearly $150,000 net. One donor who previously had given no higher than $50 gifts made a tribute gift of $10,000. Fabulous.
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