2014 DMAW MAXI Awards Results

Multichannel
Epsilon’s “Big Cats” multichannel special appeal to raise funds for a new leopard habitat at the San Diego Zoo included all the right elements: spectacular imagery, a 50 percent matching grant opportunity, direct mail, website branding, email, and a special recognition incentive to add the donor’s name or a loved one’s to a commemorative plaque in the new habitat. The appeal increased net revenue by 80 percent and received a response rate of 153 percent higher than the prior year’s appeal in the same month.