2014 DMAW MAXI Awards Results

Generally there was a noticeable focus on reporting net outcomes — especially in the Direct Mail category. Digital Media and Multichannel campaign winners impressed with their year-over-year results. The Telemarketing success in recruitment, conversion and dollars fulfilled for special appeals, monthly giving and major gifts was extraordinary. Interestingly, there were no 2014 winners in the Workhorse campaign category. This may be a good indication of bigger things to come in 2015 and beyond.