2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
Digital Media
The year-end acquisition success stories were simply fantastic. For The Wilderness Society and ABD Direct, the Web light box design change and streamlined donation process increased the number of year-end donors from the previous year by 92 percent and the overall response rate by 35 percent. Natural Resources Defense Council, in partnership with OMP, used search engine technology to conduct hundreds of tests leading up to its “Green Gifts” holiday-giving campaign. Optimizing the right images and messaging for the right audience resulted in the most successful NRDC online year-end campaign ever with 850,000 visits and $300,000 in revenue.
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