2014 DMAW MAXI Awards Results

Eidolon Communications tested straightforward language in the first renewal email notice for the Consumer Reports Foundation. The test leveraged the results of previous test learnings and delivered open rates of 33 percent for a first renewal email notice and an increased response rate of 62 percent. Special Olympics and RedEngine Digital earned a Gold MAXI — using every available online option to help “Transform Lives” — with an impressive 733 percent return on investment and $200,000+ in revenue. A two-email, year-end appeal from Guide Dogs for the Blind and Chapman Cubine Adams + Hussey performed boldly with nearly 70 percent more revenue than the previous year and the highest-grossing year-end email of all time for the charity. In all, 10 Digital Media campaigns were recognized for excellence.