2014 DMAW MAXI Awards Results

Direct Mail
Longwood Gardens and Daniller + Co. used color and a previously successful 6-inch-by-9-inch format to lift acquisition results, targeting lapsed, prospect and new lists to broaden its reach. The change delivered a winning 1.36 percent response rate, $250,000 net and $61 profit per member acquired. The National Museum of the American Indian and Avalon Consulting received recognition for the organization’s new control — a 6-inch-by-9-inch survey and bookmark acquisition format. “Dispelling Stereotypes” drove a 40 percent higher response rate than the previous acquisition with notecards and a 61 percent decrease in investment per donor. This campaign also won a 2014 Direct Marketing Fundraisers Association Package of the Year Award.